Morning Star Farms, a meat replacement company, that creates products such as veggie sausages and veggie meatballs has an owned-website that is very informative but only allows viewers to move to their Facebook page. They don't have links to Twitter, Flickr or other social media platforms, which is odd because visitors are able to bookmark and share Morning Star information on Twitter, Google and many other applications. The "sharing" feature may benefit Morningstar Farms, but there does not seem to be anything on this website that would likely be shared by Morning Star’s key audience. Not including a link to their Twitter page is detrimental because the company may lose interested customers and a chance to market their products to them.
The website itself is extremely boring and does not reflect the kind of audience Morning Star has – young, health conscious and modern. The social media pages, albeit difficult to navigate, reflect this audience perfectly with visuals, interactivity and a youthful design.
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