Volskwagen " Welcome to The Bark Side" Super Bowl Campaign

In 2011, VW utilized a pint-sized Lord of the Dark Side (mini Vader), a popular character from the box office hit movie “Star Wars”, to promote the 2012 Passat under the concept called The Force. A year later, VW created a new concept to promote its 2012 Beetle: Welcome to the Bark Side. The company came up with other Star Wars themed commercials, only this time it used dogs to overcome last year’s appealing icon. The Dog Strikes Back. It features a dog named BOLT that is inspired to get in shape by the new and modern look of the 2012 Beetle model. The slogan for the Beetle is called: Back and better than ever. A fit Bolt is then ready to chase the car, interlacing the concept of Back and better than ever. Several characters of the Star Wars movie make an appearance at the end of the commercial. The Bark Side. It features a canine chorus that barks the tune of the Star Wars movie. At the end of the commercial another character of the Star Wars movie make an appearance (a dog dressed like Chewbacca). Both commercials were the main ads of the company during the Super Bowl fever, occupying all of the company's social media. Here are the links of VW's social media platforms: https://www.facebook.com/VW https://mobile.twitter.com/#!/vw http://m.youtube.com/#/profile?desktop_uri=%2Fvw&user=volkswagen&gl=US