For Superbowl, Chevy launched a social media campaign called Game Time: they created the first Superbowl smartphone app available for Android & iPhone where after downloading, you could participate in live polling, access twitter feeds and keep up with the trending topic #ChevyGameTime, see stat updates, answer live trivia about the game and the commercials for a chance to win one of 20 Chevrolet cars and other big cash sweepstakes for Papa John's Pizza, Sirius XM, Motorola, Bridgestone Tires and the NFL shop. Just for downloading the app, you were automatically entered into a contest to win a Chevy Camaro. You also get assigned a custom license plate on your phone, which if seen on any commercials during the game on a car, the car is yours. Since Chevy was the first to do an app of this sort, its novelty contributed majorly to its success. They engaged their audience in every social way possible and on every platform, addressing comments and concerns. Afterward, however, many consumers complained on the Facebook wall about not having received their winner e-mail or their winner message disappearing from their app. Being first is a good thing, but there's always glitches.
Twitter:
https://twitter.com/#!/chevrolet
https://twitter.com/#!/search?q=%23ChevyGameTime
Facebook:
http://www.facebook.com/chevrolet?ref=ts&sk=app_292974527410162
YouTube:
http://www.youtube.com/watch?v=oGp3fRrNDoY
Website:
http://www.chevrolet.com/gametime
App Market:
https://market.android.com/details?id=com.chevy.gametime
Prize info here: http://contests.about.com/od/carsweepstakes/p/120206-chevrolet-game-time-sweepstakes.htm
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