Automobile giant, Toyota Motor
Corp., returned to the Super Bowl ad scene last Sunday with a pair of 30-second
ad spots focused on the idea of “reinvention” and the reinvention of the 2012
Camry. The ad shows several humorous potential day-to-day situations,
experiences, and/or items that could be “reinvented.” Some of these consist of
but are not limited to: the reinvented couch made up of sexy women in bikinis,
or men half naked, the reinvented baby that never requires a diaper change, the
reinvented plant that defends against intruders by fighting crime, etc.
Toyota’s “reinvented campaign” continues far beyond its Super Bowl ad. Through
its social media (Facebook, Twitter, and Youtube) the auto corporation uses
the concept of “reinvention” to persuade their audience that great things are
always better when they are reinvented.
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