Social Media Deconstruct #2 Carl’s Jr. new salads launch campaign

Carl’s Jr. launched three new premium salads on December 16^th, 2009. The market positioning for the new three salads are indulgent, delicious and enticing.

Carl’s Jr. launched a social media campaign to promote the new products via Facebook, Twitter, YouTube and foodie blogs. Also the restaurants shoot ads featuring Kim Kardashian. The campaign ended up with 215 million media impressions; over 4,000 comments and ratings on YouTube and 10% increase in Facebook fans.

Website: http://www.carlsjr.com

Facebook:  http://www.facebook.com/carlsjr 

Twitter: http://twitter.com/carlsjr

YouTube: http://www.youtube.com/watch?v=J11qUjHiGhs