“Costa Rica’s Million Dollar Gift of Happiness”

In October 2011, ICT launched a social media campaign targeting the US and Canadian publics. During four months, ICT raffled and awarded about 300 trips to Costa Rica through Twitter and Facebook. According to ICT’s Press Release the campaign was “a creative way of using tourists’ experiences to multiply recommendations for visiting the destination.” (Visit Costa Rica).

ICT used it’s Twitter account to award trips to people whom it considered “deserved it”.  ICT’s Facebook page featured the Million Dollar Gift campaign and it’s profile picture encouraged users to participate by clicking on the contest’s app.  

Links:

Web Site: http://www.visitcostarica.com/ict/paginas/home.asp?ididioma=2#

Facebook: https://www.facebook.com/visitcostarica

Twitter: @visit_CostaRica

Youtube Channel: http://www.youtube.com/VisitCostaRicaVideos