Krispy Kreme Kicks Off Glaze The Nation Tour 2012
Summary
On February 23, 2012, Krispy Kreme launched the “Krispy Kreme Cruiser” – a vehicle that will also launch the company’s “Glaze the Nation” campaign in celebration of their 75th anniversary. The vehicle, newly restored and designed in a retro 1960s fashion, intends to bring back memories of Krispy Kreme’s original delivery trucks. The Krispy Kreme Cruiser will make around five hundred stops to fairs, festivals, events across the nation and it will even make many surprise stops to give away gifts, prizes and treats. The Glaze the Nation campaign has its own website where fans can track the Cruiser in real time, watch videos and read blog posts by the Cruiser Tour Guides. Krispy Kreme has also partnered with Outcast Kustoms which has its own show premiering on April 2nd on Velocity channel.
Campaign Website - http://locations.krispykreme.com/75th/krispykreme-cruiser
Facebook - https://www.facebook.com/KrispyKreme
Twitter - https://twitter.com/#!/kkdcruiser
YouTube - http://www.youtube.com/krispykremedoughnuts
FourSquare - https://foursquare.com/v/krispy-kreme-cruiser/4f2d264dbe77e68ed4a3c87e
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