Tuesday, January 31, 2012

Social Media Deconstruct #2: Voto Latino

With the Presidential elections coming up, Voto Latino is putting in motion a social media campaign to urge and persuade young individuals to not only think about the upcoming elections and what the impact will be on their lives, but to register and vote when the time comes. Voto Latino, a non-profit organization, is dedicated in bringing new and diverse voices into the political process by engaging media, technology, youth and celebrities to promote positive changes in America.

Voto Latino has utilized social media to its advantage. It uses Twitter, Facebook, Youtube and a personal website to promote social change. This year, Voto Latino is using social media to highlight what Latino’s are facing every day, the policies that directly affect them and at the same time, highlighting all of this in the hopes to get the youth to engage in politics.

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