Tory Holland
The
electronics company Samsung has partnered with the tourist organization
VisitBritain to launch a new app called Best of Britain. Designed for Samsung
smartphones, the app acts as a multi-media, informative guide to Britain’s most
popular sites. Samsung and VisitBritain hope this mobile tool will enrich the
cultural experience for the nearly 30.7 million tourists predicted to visit the
UK this summer because of the Olympic Games.
Overall, I
think the press release has lots of information and caters to its audience of international publications. My major critiques are that the word choice and format of the
release do not immediately grab the reader’s attention nor visually communicate
how big of a deal this app is.
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