Disney is partnering with the mommy-approved brand Huggies to launch DisneyBaby.com: the go-to site for parents to create "magical moments" and get ideas, tips, and of course, all of the Disney brand baby products you can dream of. The site is themed around the things mommy and daddy have to do with baby everyday, like getting ready, dressing the baby, mealtime, playtime, and even bath time. With the Disney Baby Magical Moments feature, parents can upload their favorite baby photos and memories. I think the collaboration is genius and the idea is very in line with Disney's ongoing mission and "magical" messaging to their publics. I also think that parents will love the site, and it might even draw attention from aunties, uncles, you name it. The Magical Moments feature is a great tech move in that it is interactive and is framed sort of like a social media network for parents--a space where they feel a bit excluded. My concern is that the media capabilities of the site are limited to photos and text, which can eventually grow old and may not keep visitors coming back everyday.
Check out the news release here, ciao!
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