On
January 15, Caesars Entertainment sent out a press release on PR Newswire that
Celine Dion, Caesars Entertainment and AEG Live team up for special evening
with Children’s Hospital Boston to at Caesar’s Palace to support “Play
Without Pain: Children’s Sickle Cell Benefit”. More than $1 million was raised
for sickle cell benefit during the event.
The press release is very social media friendly as it is redirected to a independent webpage where you can and is
written in the way that can be easily quoted or used by various media outlets. However it
fails to tailor massages to target audience.
Here is the link to the wire:
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