Disney announced the launch of its
new online destination and product showcase for expectant and new parents,
DisneyBaby.com. The new website is full of “inspirational ideas, tips from real
moms and the most comprehensive collection of Disney Baby brand products on the
Web.” The site has a special tool, Disney
Baby Magical Moments, which is an online tool that allows parents to upload
photographs of their baby and their favorite memories. DisneyBaby.com claims the
site experience adds a special dynamic of shared family experiences from real parents
that continue throughout the site.
DisneyBaby.com is organized around several “key moments
of the day.” These “moments” consist of: Getting
Ready, Dressing Baby, In the Nursery, On-the-Go, Playtime, Mealtime, Bathtime
and Baby’s First. Additionally, the site has four key features which
include: Disney Baby Product Collections,
Inspired Ideas, Tips from Real Moms and Disney Baby Magical Moments.
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