Tory Holland
Forever 21 is a popular clothing brand that not only allures shoppers through its trendy apparel and cheap prices, but also through its Facebook, Twitter, YouTube and Blog platforms. Although the company has an inviting tone on Twitter, a giveaway contest on their blog, a Cupid Valentine's Day Cupid teaser on YouTube and news about the latest sale on Facebook, their social media efforts are lessened by the fact that the brand has too many messages. In other words, they have many creative ways to express their voice and connect with shoppers, but I think choosing at least two outlets to have the same focus/message would be more effective in increasing awareness and sales.
Facebook
Twitter
YouTube
Blog
No comments:
Post a Comment