On January 17th, 2012, DIRECTV announced that it will be hosting its Sixth Annual Celebrity Beach Bowl on Sept. 4th at the well-known Victory Field in Indianapolis and will feature many celebrities, athletes and musical guests The Fray and Katy Perry. Victory Field will be transformed into the world's largest indoor beach on Super Bowl Weekend. The game and
performances will air live on over 25 networks including DIRECTV’s
Audience Network, DIRECTV’s n3D and all of DIRECTV’s and Fox Sports
Network’s Regional Sports Networks.
DIRECTV pulls out the stops with A-list celebrities and favorite professional athletes to target a young audience perfect for multiple channels of social media, but their overall attempt to cover every aspect of the long weekend forces the main events to get lost.
DIRECTV pulls out the stops with A-list celebrities and favorite professional athletes to target a young audience perfect for multiple channels of social media, but their overall attempt to cover every aspect of the long weekend forces the main events to get lost.
Here is the direct link:
http://www.businesswire.com/news/home/20120117006625/en/DIRECTV-Dominates-Super-Bowl-Weekend-Star-Events
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