FedEx, Amazon Offer 'Harry Potter' Deal

Amazon and FedEx teamed up to deliver the fourth book in Harry Potter series to customers on July 8th morning, the first day it went on sale. Amazon logged advance orders for Harry Potter, and the overnight-shipping deal was offered to the first 250,000 customers at no extra charge. For the fourth Harry Potter book, the title, plot and cover design are all under wraps now. Numerous stores will open at 12:01 a.m. July 8 to sell the book at the first moment.

Here is the direct link to the release:

http://articles.latimes.com/2000/jun/22/news/cl-43456

USANA Health Sciences Teams up with Dr. Oz

Nutritional company USANA Health Sciences is teaming up with Dr. Mehmet Oz and Lisa Oz' nonprofit organization, HealthCorps, to help empower young people to live healthier lives. The two organizations will kick off their collaboration at a "Teen Battle Chef" cooking competition with Chef Rocco DiSpirito at Columbia University. USANA has committed to further HealthCorps' goals of combating childhood obesity and educating children about nutrition and fitness.

Link: http://www.prnewswire.com/news-releases/usana-health-sciences-works-with-dr-oz-and-healthcorps-to-fight-childhood-obesity-140132103.html

Krispy Kreme - Glaze the Nation Tour

Krispy Kreme Kicks Off Glaze The Nation Tour 2012

Summary

On February 23, 2012, Krispy Kreme launched the “Krispy Kreme Cruiser” – a vehicle that will also launch the company’s “Glaze the Nation” campaign in celebration of their 75^th anniversary. The vehicle, newly restored and designed in a retro 1960s fashion, intends to bring back memories of Krispy Kreme’s original delivery trucks. The Krispy Kreme Cruiser will make around five hundred stops to fairs, festivals, events across the nation and it will even make many surprise stops to give away gifts, prizes and treats. The Glaze the Nation campaign has its own website where fans can track the Cruiser in real time, watch videos and read blog posts by the Cruiser Tour Guides. Krispy Kreme has also partnered with Outcast Kustoms which has its own show premiering on April 2^nd on Velocity channel.

Campaign Website - http://locations.krispykreme.com/75th/krispykreme-cruiser

Facebook - https://www.facebook.com/KrispyKreme

Twitter - https://twitter.com/#!/kkdcruiser

YouTube - http://www.youtube.com/krispykremedoughnuts

FourSquare - https://foursquare.com/v/krispy-kreme-cruiser/4f2d264dbe77e68ed4a3c87e

Deconstruct #3 - Canon EOS 5D Digital SLR Camera used to shoot entire Navy SEALS film

The new Canon EOS 5D Mark II Digital SLR Camera is the first SLR camera to shoot an entire Hollywood film. The film, “Act of Valor,” which was released on February 24, 2012, follows a group of active-duty U.S. Navy SEAL operators through their combat, all in a fictionalized account. This film has various fierce combat, intense human drama and stealthy tension scenes. The crucial aspect that makes up the film are the “up-close-and-personal” scenes that were all easily shot because of the lightweight, high quality camera model.

Link: http://www.businesswire.com/news/home/20120224005760/en/Canon-EOS-5D-Mark-II-Digital-SLR

Press Release: Premiere of MONUMENTAL

Theaters across the nation will open its doors on Mar. 27, 2012 for the special, one-night screening for NCM Fathom and Kirk Cameron’s documentary called, MONUMENTAL: In Search of America's National Treasure Live. A concern for the USA’s decline in morality, spirituality, economics and even politics, motivated Kirk to go back to America's roots and discover the ideas, lifestyle, and people that made this country so prosperous.  Nearly 550 theaters will show the documentary live on Tuesday evening. Inspirational music and interviews by Christian artists, politicians and other media will follow the screening. 

Press Release: http://eon.businesswire.com/news/eon/20120209006367/en 

MONUMENTAL website: http://www.monumentalmovie.com/

Facebook: http://www.facebook.com/monumentalmovie

Twitter: https://twitter.com/#!/monumentalmovie 

YouTube: http://www.youtube.com/monumentalmovie 

Pandora Celebrates Leap Day with Limited Interruptions

On Leap Day, February 29, Pandora will offer listeners more music with limited interruption all day thanks to their partnership with Lexus. Lexus is “the first partner to give Pandora ad-supported listeners more music with fewer ad and audio ad breaks across multiple platforms to support the launch of the highly anticipated 2013 Lexus GS.”

Release: http://www.prnewswire.com/news-releases/pandora-celebrates-leap-day-with-limited-interruptions-140771063.html

Social Media Deconstruct: Chevy Game Time

For Superbowl, Chevy launched a social media campaign called Game Time: they created the first Superbowl smartphone app available for Android & iPhone where after downloading, you could participate in live polling, access twitter feeds and keep up with the trending topic #ChevyGameTime, see stat updates, answer live trivia about the game and the commercials for a chance to win one of 20 Chevrolet cars and other big cash sweepstakes for Papa John's Pizza, Sirius XM, Motorola, Bridgestone Tires and the NFL shop. Just for downloading the app, you were automatically entered into a contest to win a Chevy Camaro. You also get assigned a custom license plate on your phone, which if seen on any commercials during the game on a car, the car is yours. Since Chevy was the first to do an app of this sort, its novelty contributed majorly to its success. They engaged their audience in every social way possible and on every platform, addressing comments and concerns. Afterward, however, many consumers complained on the Facebook wall about not having received their winner e-mail or their winner message disappearing from their app. Being first is a good thing, but there's always glitches.


Twitter:
https://twitter.com/#!/chevrolet
https://twitter.com/#!/search?q=%23ChevyGameTime
Facebook:
http://www.facebook.com/chevrolet?ref=ts&sk=app_292974527410162
YouTube:
http://www.youtube.com/watch?v=oGp3fRrNDoY
Website:
http://www.chevrolet.com/gametime
App Market:
https://market.android.com/details?id=com.chevy.gametime
Prize info here: http://contests.about.com/od/carsweepstakes/p/120206-chevrolet-game-time-sweepstakes.htm

Toyota Reinvention Campaign

Automobile giant, Toyota Motor Corp., returned to the Super Bowl ad scene last Sunday with a pair of 30-second ad spots focused on the idea of “reinvention” and the reinvention of the 2012 Camry. The ad shows several humorous potential day-to-day situations, experiences, and/or items that could be “reinvented.” Some of these consist of but are not limited to: the reinvented couch made up of sexy women in bikinis, or men half naked, the reinvented baby that never requires a diaper change, the reinvented plant that defends against intruders by fighting crime, etc. Toyota’s “reinvented campaign” continues far beyond its Super Bowl ad. Through its social media (Facebook, Twitter, and Youtube) the auto corporation uses the concept of “reinvention” to persuade their audience that great things are always better when they are reinvented. 

Facebook: http://www.facebook.com/toyota?sk=wall&filter=2 

Twitter: https://twitter.com/#!/Toyota 
Youtube: http://www.youtube.com/watch?v=T8XmdQjJ7BM 

54th Grammy Award

Summary:

Just like the past few years, the 54^th Grammy Award campaign harnesses the power of digital and social to create a spectaculars music feast for the audience. Not only does it use the typical social media platforms like Facebook and Twitter, but also integrates some entertainment-oriented social tools into the campaign.


Links:


Website:http://www.grammy.com/
Facebook:http://www.facebook.com/TheGrammys
Twitter:https://twitter.com/#!/TheGRAMMYs
Instagram:http://web.stagram.com/n/thegrammys/
Tumblr:http://thegrammys.tumblr.com/
Foursquare:https://foursquare.com/thegrammys
Pandora:http://www.pandora.com/?_sl=1#!/stations/play/742461719893502177
GetGlue:http://getglue.com/stickers/groups?group=The+GRAMMY+Awards
YouTube:http://www.youtube.com/user/TheGRAMMYs
Google+:https://plus.google.com/106978784669025988641/posts

“Costa Rica’s Million Dollar Gift of Happiness”

In October 2011, ICT launched a social media campaign targeting the US and Canadian publics. During four months, ICT raffled and awarded about 300 trips to Costa Rica through Twitter and Facebook. According to ICT’s Press Release the campaign was “a creative way of using tourists’ experiences to multiply recommendations for visiting the destination.” (Visit Costa Rica).

ICT used it’s Twitter account to award trips to people whom it considered “deserved it”.  ICT’s Facebook page featured the Million Dollar Gift campaign and it’s profile picture encouraged users to participate by clicking on the contest’s app.  

Links:

Web Site: http://www.visitcostarica.com/ict/paginas/home.asp?ididioma=2#

Facebook: https://www.facebook.com/visitcostarica

Twitter: @visit_CostaRica

Youtube Channel: http://www.youtube.com/VisitCostaRicaVideos

Toyota Camery Effect "Connections" Social Media Deconstruct

This campaign is unlike anything I have ever seen. I chose to deconstruct this campaign to show that companies are trying to do unorthodox things and are trying to be different. The campaign itself is essentially showcasing that Toyota Camry's have been on the road for 30 years and have effected people's lives in many ways. The greatest success in the campaign has been through the Youtube channel. I enjoyed the visuals of the website, but I did not like that there is really no introduction or explanation as to what the purpose and platform of this campaign is. I mainly chose this campaign because over super bowl weekend the PR team tried a different approach by replying to every person that mentioned Camry during the super bowl. People were very upset by the "spam" but it definitely got the media's attention. Camry's response was that they were so excited to share their new Camry that they wanted everyone to know. The proceeded by apologizing if they upset anyone. I thought it was really interesting, but the campaign could use some work overall. The campaign is also known as the first and biggest giveaway of its kind to utilize Shazam technology, because users can click on a Camry Effect Connections Ad to be entered to win a Camry for themselves and a Camry to give away.



website: http://www.toyota.com/camryeffect/
youtube: http://www.youtube.com/v/N406PJKJ_rM
               http://www.youtube.com/watch?v=mVBJpMEs1NM
twitter: https://twitter.com/#!/CamryEffect
no facebook page

Volskwagen " Welcome to The Bark Side" Super Bowl Campaign

In 2011, VW utilized a pint-sized Lord of the Dark Side (mini Vader), a popular character from the box office hit movie “Star Wars”, to promote the 2012 Passat under the concept called The Force. A year later, VW created a new concept to promote its 2012 Beetle: Welcome to the Bark Side. The company came up with other Star Wars themed commercials, only this time it used dogs to overcome last year’s appealing icon. The Dog Strikes Back. It features a dog named BOLT that is inspired to get in shape by the new and modern look of the 2012 Beetle model. The slogan for the Beetle is called: Back and better than ever. A fit Bolt is then ready to chase the car, interlacing the concept of Back and better than ever. Several characters of the Star Wars movie make an appearance at the end of the commercial. The Bark Side. It features a canine chorus that barks the tune of the Star Wars movie. At the end of the commercial another character of the Star Wars movie make an appearance (a dog dressed like Chewbacca). Both commercials were the main ads of the company during the Super Bowl fever, occupying all of the company's social media. Here are the links of VW's social media platforms: https://www.facebook.com/VW https://mobile.twitter.com/#!/vw http://m.youtube.com/#/profile?desktop_uri=%2Fvw&user=volkswagen&gl=US

Evian Social Media Deconstruct- Blair Moylan

Evian water's social media campaign did an excellent job of retaining and running with one clear theme: 'Live Young'. This theme came to be well-known with the incredible success of the Evian "Roller babies" youtube video in 2009. While I appreciated how Evian made every aspect of their social media revolve around this effort to 'Live Young' and the play on the baby aspect, I thought they put too much emphasis on certain channels of their social media. Their website for example, didn't link directly to their twitter, and I felt that their youtube channel was given the most attention. Overall though, I found their website to be informative, inviting and that all channels delivered the same message in an interesting and exciting way. Water is just about the most basic product in the world, but through cute interactive instagram pics, Evian managed to make it seem that much more trendy and exciting.


website- http://www.evian.com/en_US
youtube: http://www.youtube.com/user/EvianBabies
twitter: https://twitter.com/#!/evianwater
facebook: http://www.facebook.com/evian

Social Media Deconstruct #2 Carl’s Jr. new salads launch campaign

Carl’s Jr. launched three new premium salads on December 16^th, 2009. The market positioning for the new three salads are indulgent, delicious and enticing.

Carl’s Jr. launched a social media campaign to promote the new products via Facebook, Twitter, YouTube and foodie blogs. Also the restaurants shoot ads featuring Kim Kardashian. The campaign ended up with 215 million media impressions; over 4,000 comments and ratings on YouTube and 10% increase in Facebook fans.

Website: http://www.carlsjr.com

Facebook:  http://www.facebook.com/carlsjr 

Twitter: http://twitter.com/carlsjr

YouTube: http://www.youtube.com/watch?v=J11qUjHiGhs

Coke Polar Bears - Super Bowl

www.cokepolarbears.com

http://www.usatoday.com/money/advertising/story/2012-01-25/coke-polar-bears-super-bowl/52796578/1


Coke is launching a social media campaign to be used during the Super Bowl this year where Coke Polar bears will be reacting to things happening during the game. This is being launched through a facebook plateform but will also utilize Twitter.

Deconstruction #2 Lancome and Michelle Phan Social Media campaign

In February of 2010, Michelle Phan, a Vietnamese-American make-up artist, announced that she had signed a deal with Lancôme to be their video makeup artist. This was the first such contract for a YouTube video creator at that time. Now it has been two years and Michelle is still with Lancome. She has been creating one video per month for Lancome showcasing products, trends and backstage events she attended worldwide. 

Michelle Phan's YouTube page: http://www.youtube.com/user/MichellePhan?feature=chclk

Lancome Website: http://www.lancome-usa.com/Michelle-Phan/michelle-phan,default,pg.html

Lancome Studio YouTube Page: http://www.youtube.com/user/LancomeStudio?blend=1&ob=0

Lancome Facebook Page: http://www.facebook.com/lancome?sk=app_109522049148774

Morningstar Farms Social Media

Morning Star Farms, a meat replacement company, that creates products such as veggie sausages and veggie meatballs has an owned-website that is very informative but only allows viewers to move to their Facebook page. They don't have links to Twitter, Flickr or other social media platforms, which is odd because visitors are able to bookmark and share Morning Star information on Twitter, Google and many other applications. The "sharing" feature may benefit Morningstar Farms, but there does not seem to be anything on this website that would likely be shared by Morning Star’s key audience. Not including a link to their Twitter page is detrimental because the company may lose interested customers and a chance to market their products to them.

The website itself is extremely boring and does not reflect the kind of audience Morning Star has – young, health conscious and modern. The social media pages, albeit difficult to navigate, reflect this audience perfectly with visuals, interactivity and a youthful design.