OPI’s social media campaign relies heavily on imagery and appealing to their target audience in ways that will encourage them to share that content. Selling a product that is all about aesthetic, OPI has to post eye-catching content, literally, in order to make an impression. Their campaign didn’t have one particular theme or slogan attached to it, but instead focused more on having a similar voice and aesthetic. Their social media campaign is heavily based on Facebook and Twitter, as indeed those are the only two sites that are linked to their main website.
Links:
website:http://opi.com/
facebook: http://www.facebook.com/OPIProducts
twitter: https://twitter.com/#!/opi_products
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