1) This press release is essentially announcing Lipton Tea’s new marketing initiation, beginning with the partnership of popular country/pop group Lady Antebellum and Lipton tea products. Not only will this exciting new campaign use Lady Antebellum as the spokesperson for the new “Drink Positive” campaign, but it will also be an opportunity for Lipton to announce some of its newer products, developed after the proven success of last year’s 100% Lipton Natural Iced Tea. Combining a Grammy award winning group with a new campaign message and new products makes promotional activities even easier.
Link to press release: http://www.prnewswire.com/news-releases/lipton-taps-grammy-award-winning-trio-lady-antebellum-to-own-the-drink-positive-spirit-with-refreshing-new-campaign-141056063.html
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