Jamba Juice is a
worldwide franchise devoted to serving healthy smoothies and snacks and
inspiring children, teenagers and adults to “live fruitfully.” With over 700
stores around the world, Jamba has an influential role in the foodie world. In
order to connect with its customers and local communities, Jamba has partnered
with tennis celebrity Venus Williams, nutritionist Tara Gidus, and groups such
as the National PTA. Although Jamba is not campaigning
for a new beverage or a specific product, the company is focused on interacting
with its Facebook fans, Twitter followers and YouTube viewers.
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