Wednesday, March 28, 2012

Social Deconstruct # 2 Jamba Juice


                 Jamba Juice is a worldwide franchise devoted to serving healthy smoothies and snacks and inspiring children, teenagers and adults to “live fruitfully.” With over 700 stores around the world, Jamba has an influential role in the foodie world. In order to connect with its customers and local communities, Jamba has partnered with tennis celebrity Venus Williams, nutritionist Tara Gidus, and groups such as the National PTA. Although Jamba is not campaigning for a new beverage or a specific product, the company is focused on interacting with its Facebook fans, Twitter followers and YouTube viewers.

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