21 Jump Street - Box Office Winner

In order to get buzz going on their upcoming film, many studios turn to social media, specifically Twitter and Facebook to help create it. For the purposes of this analysis, I’ll look at 21 Jump Street’s official Twitter account and Facebook page – ran by Columbia Pictures digital group at Sony Pictures Entertainment. Columbia Pictures used Twitter to create a buzz for the film with constant interaction with viewers, the stars of the film (Jonah Hill, Channing Tatum, Philip Lord – director), created conversations between viewers and got people excited to go watch the film, which contributed to its win at the box office. On Facebook, photos, videos and links to reviews were shared to Jump Streeters (as said by Jonah Hill). A quick synopsis, 21 Jump Street follows a pair of underachieving cops that are sent back to a local high school to blend in and bring down a synthetic drug ring.

https://twitter.com/#!/21JumpStMovie

https://www.facebook.com/#!/21JumpStreetMovie