Taco Bell’s New Doritos Locos Tacos

Fast food giant, Taco Bell, recently released the new Dorito Loco Taco. This new and improved taco is bound together by a shell made of nacho cheese Dorito chips. In an attempt to revitalize the Taco Bell brand after the 2011 salmonella scare and lawsuit, the fast food chain is aiming to recreate its product and regain lost customers. Through its social media (Facebook, Twitter, and Youtube), the fast food giant uses the idea of the reinvented Doritos Locos Tacos to do something that no other fast food chain has ever done: combine two junk foods –the Taco Bell taco and the Doritos chip—together.

Links:

Facebook: http://www.facebook.com/tacobell

Twitter: https://twitter.com/#!/TacoBell

Youtube: http://www.youtube.com/user/tacobell/featured

Website: http://www.tacobell.com/food/menuitem/Doritos-Locos-Tacos-Supreme