The Coachella Valley Music and Arts Annual Festival is a 3-day event held every April in Indio, CA. The festival is setup on the Empire Polo Club fields and includes 7 stages and tents for performances. Bands and DJ’s perform starting at 11AM on Friday through Sunday night, with the last acts starting at 11PM. This year, due to growing popularity of the festival, the event will be held over two consecutive weekends, both featuring the same lineup of performers. In anticipation of the upcoming event, Coachella has cast a wide net of social media platforms to utilize for both educating festival-goers and engaging with them.
The official website provides a bevy of information from FAQ’s to shuttle routes and offsite lodging. Other official profiles include Facebook, with over 400,000 followers and over 23,000 people talking about it; Twitter, with 191,910 followers; Foursquare; Tumblr; an official YouTube channel; and a newly created Instagram account (2 days old) with 1,417 followers and counting. Furthermore, there is an official Coachella 2012 app this year, free and available for iPhones and Androids.
Website: http://www.coachella.com/
YouTube: http://www.youtube.com/coachella
Facebook: https://www.facebook.com/coachella
Twitter: https://twitter.com/#!/coachella
Foursquare: https://foursquare.com/coachella
Tumblr: http://coachella.tumblr.com/
Instagram Username: coachella
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