Kelloggs National Breakfast Week

Kelloggs has partnered with Actions for Healthy Kids, the nation’s leading nonprofit  fighting childhood obesity and undernourishment, to celebrate National Breakfast Week during March 4-10.  During the week, Kelloggs is asking consumers to share on social media what they had for breakfast.  For every breakfast shared, Kelloggs will donate the dollar equivalent of a breakfast to Actions for Healthy Kids.  The objective is to reach one million breakfasts.  In addition, Kelloggs and Actions for Healthy Kids will be hosting other activities throughout the week.  On March 5th Kelloggs issued a press release describing the initiative (http://www.prnewswire.com/news-releases/kelloggs-rallies-americans-to-share-the-power-of-their-breakfast-141408843.html)