Evian water's social media campaign did an excellent job of retaining and running with one clear theme: 'Live Young'. This theme came to be well-known with the incredible success of the Evian "Roller babies" youtube video in 2009. While I appreciated how Evian made every aspect of their social media revolve around this effort to 'Live Young' and the play on the baby aspect, I thought they put too much emphasis on certain channels of their social media. Their website for example, didn't link directly to their twitter, and I felt that their youtube channel was given the most attention. Overall though, I found their website to be informative, inviting and that all channels delivered the same message in an interesting and exciting way. Water is just about the most basic product in the world, but through cute interactive instagram pics, Evian managed to make it seem that much more trendy and exciting.
website- http://www.evian.com/en_US
youtube: http://www.youtube.com/user/EvianBabies
twitter: https://twitter.com/#!/evianwater
facebook: http://www.facebook.com/evian
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