Deconstruction #2 Lancome and Michelle Phan Social Media campaign

In February of 2010, Michelle Phan, a Vietnamese-American make-up artist, announced that she had signed a deal with Lancôme to be their video makeup artist. This was the first such contract for a YouTube video creator at that time. Now it has been two years and Michelle is still with Lancome. She has been creating one video per month for Lancome showcasing products, trends and backstage events she attended worldwide. 

Michelle Phan's YouTube page: http://www.youtube.com/user/MichellePhan?feature=chclk

Lancome Website: http://www.lancome-usa.com/Michelle-Phan/michelle-phan,default,pg.html

Lancome Studio YouTube Page: http://www.youtube.com/user/LancomeStudio?blend=1&ob=0

Lancome Facebook Page: http://www.facebook.com/lancome?sk=app_109522049148774