Social Media Deconstruction of “Titanic 3D”

“Titanic 3D” is the 2012 re-release of the 1997 epic romantic film “Titanic”, converted to 3D format. The film is in theater from April 4^th, 2012, to commemorate the 100-year anniversary of the sinking of the Titanic.

Facebook

http://www.facebook.com/TitanicMovie

http://www.facebook.com/Titanic3DMov

Twitter

https://twitter.com/#!/TitanicMovie

YouTube

http://www.youtube.com/user/TitanicMovie

Google+

https://plus.google.com/110905054031176979396/posts

"I will if you will" Earth Hour Campaign

The Social Media Campaign I chose is Earth Hour. It is a first-time launching of a new platform called “I Will If You Will” on YouTube for Earth Hour 2012, which lets users challenge others to take an environmentally friendly action for the planet.

Earth Hour, now in its sixth year, encourages people to turn off their lights for 60 minutes one day a year. It’s celebrated annually on March 31 between 8:30 and 9:30 p.m. This year, the campaign is hoping its impact will last more than one hour.

 The “I Will If You Will” campaign is hosted by YouTube and was spearheaded by the Earth Hour founders, the World Wildlife Foundation and Leo Burnett. Supermodel Miranda Kerr is also on board.

There are 130 countries involved.

Facebook: https://www.facebook.com/earthhour

Website: http://earthhour.org/

Twitter: https://twitter.com/#!/earthhour

YouTube: http://www.youtube.com/watch?v=FovYv8vf5_E

Jusice for Trayvon Martin: Hoodies Up

"On the rainy evening of February 26th, 17-year-old Trayvon Martin was shot and killed by neighborhood watch captain, George Zimmerman inside his own gated Sanford, Florida community where he was living with his father, stepmother and little brother.

It's reported that Trayvon left his house with a hoodie on to grab some snacks (an iced-tea and Skittles) at a local corner store. After leaving the store to return home, he was followed by Zimmerman, a volunteer watch captain who thought that the 17-year-old looked suspicious and threatening. He called 911 to alert them of his suspicions and asked if he thought he should follow the boy, the police said no. "

Martin was followed by neighborhood watch man Zimmerman and shot and killed: this case of racial profiling and injustice has sparked one of the largest movements across the U.S. and on social media, majorly Facebook.
So many people have been fired up about this and have been posting pictures with their hoodies up and holding rallies everywhere.  GlobalGrind.com started to create this page for a community to grow around the calls for justice and to give people a platform to speak their minds.


Facebook: http://www.facebook.com/pages/Justice-For-Trayvon-Martin/278155035593734
Website: http://globalgrind.com/node/829068
Youtube: http://www.youtube.com/user/GlobalGrindTV
Twitter: https://twitter.com/#!/GlobalGrind
Trending on Tumblr: http://www.tumblr.com/tagged/justice-for-trayvon

Barbie, I want you back

Barbie and Ken, after 43 years together, decided to break up on Valentine’s Day in 2004. This year, Ken has a mission: win Barbie back. Ken is on Twitter, on Facebook, on his knees to get his girl back. On February 14^th 2011, Barbie and Ken announced their reunion. 

http://twitter.com/#!/OfficialKen (Since reuniting, the two now share Barbie’s Twitter and Facebook accounts, “hopefully forever,” tweeted Ken.)

http://www.barbie.com/activities/fashion/ken/

http://www.hulu.com/genuine-ken-the-search-for-the-great-american-boyfriend

Social Media Deconstruct OPI Nail Lacquer 3/4/12

Summary:

OPI’s social media campaign relies heavily on imagery and appealing to their target audience in ways that will encourage them to share that content. Selling a product that is all about aesthetic, OPI has to post eye-catching content, literally, in order to make an impression. Their campaign didn’t have one particular theme or slogan attached to it, but instead focused more on having a similar voice and aesthetic. Their social media campaign is heavily based on Facebook and Twitter, as indeed those are the only two sites that are linked to their main website.

Links:

website:http://opi.com/

facebook: http://www.facebook.com/OPIProducts

twitter: https://twitter.com/#!/opi_products

youtube: http://www.youtube.com/user/OpiProducts

Coachella Valley Music and Arts Annual Festival Social Media Deconstruct

The Coachella Valley Music and Arts Annual Festival is a 3-day event held every April in Indio, CA. The festival is setup on the Empire Polo Club fields and includes 7 stages and tents for performances. Bands and DJ’s perform starting at 11AM on Friday through Sunday night, with the last acts starting at 11PM. This year, due to growing popularity of the festival, the event will be held over two consecutive weekends, both featuring the same lineup of performers. In anticipation of the upcoming event, Coachella has cast a wide net of social media platforms to utilize for both educating festival-goers and engaging with them.

The official website provides a bevy of information from FAQ’s to shuttle routes and offsite lodging. Other official profiles include Facebook, with over 400,000 followers and over 23,000 people talking about it; Twitter, with 191,910 followers; Foursquare; Tumblr; an official YouTube channel; and a newly created Instagram account (2 days old) with 1,417 followers and counting. Furthermore, there is an official Coachella 2012 app this year, free and available for iPhones and Androids.

Website: http://www.coachella.com/

YouTube: http://www.youtube.com/coachella

Facebook: https://www.facebook.com/coachella

Twitter: https://twitter.com/#!/coachella

Foursquare: https://foursquare.com/coachella

Tumblr: http://coachella.tumblr.com/

Instagram Username: coachella

Social Deconstruct # 2 Jamba Juice

                 Jamba Juice is a worldwide franchise devoted to serving healthy smoothies and snacks and inspiring children, teenagers and adults to “live fruitfully.” With over 700 stores around the world, Jamba has an influential role in the foodie world. In order to connect with its customers and local communities, Jamba has partnered with tennis celebrity Venus Williams, nutritionist Tara Gidus, and groups such as the National PTA. Although Jamba is not campaigning for a new beverage or a specific product, the company is focused on interacting with its Facebook fans, Twitter followers and YouTube viewers.

Website: http://www.jambajuice.com/

Facebook: http://www.facebook.com/jambajuice

Twitter: https://twitter.com/#!/JambaJuice

YouTube: http://www.youtube.com/user/JambaJuiceTV/featured

Nutella's Social Media

Nutella

Nutella a creamy and extremely popular hazelnut spread has a very disappointing social media presence. Perhaps one of the biggest reasons for this, is the fact that Nutella is an international brand and creates its social media based on country. Due to this, Nutella's social media tends to become scattered and chaotic -- with media like the Nutella Deutschland YouTube Channel and the Canadian Nutella Twitter handle confusing Nutella USA customers.

Kotex's Pinterest campaign

The feminine hygiene company Kotex recently launched a campaign dubbed “the first Pinterest campaign in the world.” An Israel-based creative boutique Smoyz run this so-called “Woman’s Inspiration Day” campaign, which involved sending out gifts to 50 influential female users of Pinterest. All they need to do is to repin the gift they received. The strategy of sending out gifts to influential social media users is nothing new, but it is the media through which the campaign is carried out that makes the difference. The interesting part is that since Pinterest is place of visual self-expression, the company is easy to study what kinds of designs and styles the influencers liked and is able to create personalized gifts to them. The agency claimed that the result was that almost 100 percent of the recipients then posted about their prizes on Pinterest, Facebook, Twitter and Instagram, which led to 2,284 interactions and 694,853 total impressions, which is a fantastic result for just 50 gift boxes. 

Sources:

The campaign:

http://www.youtube.com/watch?v=UVCoM4ao2Tw

News:

http://www.mediabistro.com/prnewser/kotex-uses-pinterest-to-generate-social-media-buzz_b35708

Taco Bell’s New Doritos Locos Tacos

Fast food giant, Taco Bell, recently released the new Dorito Loco Taco. This new and improved taco is bound together by a shell made of nacho cheese Dorito chips. In an attempt to revitalize the Taco Bell brand after the 2011 salmonella scare and lawsuit, the fast food chain is aiming to recreate its product and regain lost customers. Through its social media (Facebook, Twitter, and Youtube), the fast food giant uses the idea of the reinvented Doritos Locos Tacos to do something that no other fast food chain has ever done: combine two junk foods –the Taco Bell taco and the Doritos chip—together.

Links:

Facebook: http://www.facebook.com/tacobell

Twitter: https://twitter.com/#!/TacoBell

Youtube: http://www.youtube.com/user/tacobell/featured

Website: http://www.tacobell.com/food/menuitem/Doritos-Locos-Tacos-Supreme

Online News Association (ONA)

Online News Association (ONA) is a member organization that seeks to inspire innovation  and excellence among digital journalists so that they can better serve the public.  It does so by offering education and networking opportunities, as well as fellowships, scholarships, and awards.  While ONA organizes some in person networking opportunities for its members, a considerable part of these opportunities are offered through social media.

Links:

www.journalists.org

http://twitter.com/#!/ONA

https://www.facebook.com/onlinenewsassociation

http://www.linkedin.com/groups?gid=964

http://onaissues.tumblr.com/

Transformers: The Ride 3D

Transformers: The Ride-3D is the latest theme park ride at Universal Studios Singapore and Universal Studios Hollywood.


The five- minute breakthrough attraction will feature 12 scenes where guests will be put in the middle of a war zone between the DECEPTICONS and the AUTOBOTS while riding a vehicle named Evac. Producers expect that the 3-D digital media and special effects bring tactile realism to every stage of The Ride where guests will be unable to discern illusion from reality.


"Transformers: Dark of the Moon" director Michael Bay is also on board as a creative consultant after saying he didn't like the initial storyline and wasn't involved in the project when the ride was first announced in 2008.


On December 3, 2011 Transformers: The Ride-3D premiered at Universal Studios Singapore and the frantic wait of the fans will come to end on May of 2012, when The Ride opens to the public at Universal Studios Hollywood.


Here are the social media sites:


http://www.universalstudioshollywood.com/attractions/transformers-the-ride-3d/


https://plus.google.com/114143597356178614634/posts


http://www.youtube.com/user/UniversalStudios


http://twitter.com/#!/unistudios


http://www.facebook.com/UniversalStudiosHollywood?sk=app_239031096176214


http://www.prepareforbattle.com/

21 Jump Street - Box Office Winner

In order to get buzz going on their upcoming film, many studios turn to social media, specifically Twitter and Facebook to help create it. For the purposes of this analysis, I’ll look at 21 Jump Street’s official Twitter account and Facebook page – ran by Columbia Pictures digital group at Sony Pictures Entertainment. Columbia Pictures used Twitter to create a buzz for the film with constant interaction with viewers, the stars of the film (Jonah Hill, Channing Tatum, Philip Lord – director), created conversations between viewers and got people excited to go watch the film, which contributed to its win at the box office. On Facebook, photos, videos and links to reviews were shared to Jump Streeters (as said by Jonah Hill). A quick synopsis, 21 Jump Street follows a pair of underachieving cops that are sent back to a local high school to blend in and bring down a synthetic drug ring.

https://twitter.com/#!/21JumpStMovie

https://www.facebook.com/#!/21JumpStreetMovie