Deconstruct #1: World of Coca-Cola 5 Millionth Guest

The World of Coca-Cola in Atlanta, Ga. welcomed its 5 millionth guest over the long weekend. The release elaborated on the celebration, what the guest was awarded and how the visitor contributed to the diversity of the locations guests. It was also noted when the attraction was opened. The most interesting strategy used was the order the publicist used for the release. The company started with the milestone and then transitioned into the diversity of the visitors.

http://www.businesswire.com/news/home/20120116005855/en/World-Coca-Cola-Welcomes-5-Millionth-Guest-Martin