The American Red Cross and DELL partner to create a Social Media Operations Center for Disasters

Early this morning, a press release was released on businesswire to announce that The American Red Cross and Dell Launch First-of-Its-Kind Social Media Digital Operations Center for Humanitarian Relief. Dell has commited to the funding and new technology to create an innovative online disaster response. The red cross also announced a digital volunteer program to help respond to the questions and provide information during disaster.

http://www.businesswire.com/news/home/20120307006328/en/American-Red-Cross-Dell-Launch-First-of-Its-Kind-Social

Introduction of Biaggi – Luggage that Folds Flat

Introduction of Biaggi – Luggage that Folds Flat

Ron Hersh, Stephen Chen and Nancy Hung announced the launch of a new folding luggage collection entitled, Biaggi. This special lightweight luggage features a unique four-wheel spinner for 360-movement and hinge lock technology, which allows each piece of luggage to fold flat. Not only is this new luggage style functional, but its extremely practical, especially when a traveler does not have a lot of space.

The lightweight Biaggi luggage are available in a wide variety of colors and materials to fit any travelers’ taste. Rob Hersh, CEO and President of Biaggi believes the new Biaggi foldaway luggage collection will be a “game changer in the travel industry.” He claims that the Biaggi will transform the way people store and use luggage forever.

The product will launch at the Travel Goods Show in Las Vegas, Nevada March 6-8^th and will retail at department stores around the world. The retail price for a Biaggi ranges from $79 - $330 depending on the material and size. 

http://www.prnewswire.com/news-releases/introduction-of-biaggi----luggage-that-folds-flat-141411423.html

20th Annual Elton John AIDS Foundation Academy Awards Viewing Party Raised $5.25 Million for the Fight Against HIV/AIDS

On February 26 2012, the Elton John AIDS Foundation Academy Awards Viewing Party, hosted by Sir Elton John and his partner David Furnish, celebrated its 20^th anniversary with a gala that took place at West Hollywood Park in Los Angeles, raising an impressive $5.25 Million for the fight against HIV/AIDS.

The only-by-invitation attendees included some of the biggest names of the entertainment industry .

Guests arrived at the Academy Awards Viewing Party for cocktails followed by a gala dinner and viewing of the 84^th Academy Awards telecast. 

The dinner was followed by a lively auction of items and services that included a tennis lesson with Rafael Nadal, which sold for $190,000, in-home cooking lessons with Iron Chef Cat Cora sold for $ 100,000, the opportunity to join Elton John and David Furnish at the Vanity Fair Oscar Party that sold for $ 230,000 among others.

http://www.prnewswire.com/news-releases/20th-annual-elton-john-aids-foundation-academy-awards-viewing-party-hosted-by-sir-elton-john-and-david-furnish-raised-525-million-for-the-fight-against-hivaids-140533263.html

Kelloggs National Breakfast Week

Kelloggs has partnered with Actions for Healthy Kids, the nation’s leading nonprofit  fighting childhood obesity and undernourishment, to celebrate National Breakfast Week during March 4-10.  During the week, Kelloggs is asking consumers to share on social media what they had for breakfast.  For every breakfast shared, Kelloggs will donate the dollar equivalent of a breakfast to Actions for Healthy Kids.  The objective is to reach one million breakfasts.  In addition, Kelloggs and Actions for Healthy Kids will be hosting other activities throughout the week.  On March 5th Kelloggs issued a press release describing the initiative (http://www.prnewswire.com/news-releases/kelloggs-rallies-americans-to-share-the-power-of-their-breakfast-141408843.html)

NASA's interactive event with space station crew and students

Summary:

NASA invites reporters to attend a live interactive event with students and the crew aboard the International Space Station on March 7^th at The Tech Museum in San Jose, Calif.

Link: http://www.prnewswire.com/news-releases/space-station-crew-to-talk-with-students-in-silicon-valley-141452713.html

Deconstruct #3: "Oreo Turns 100 Years Young"

It's Oreo's 100th birthday, as the first oreo cookie was sold on this day, March 6, in 1912. Of course, the world's top-selling biscuit cookie delicacy had to do it big, and its birthday is all about remembering your childhood. Using nostalgia to win over attention, Oreo is having a limited-edition cookie launch, with birthday themed cookies available all over the world. They're advertising in print, online, on TV, and in stores globally. On Facebook, fans are able to be featured on their birthday with Oreo Moments' "Birthday of the Day". Milk's favorite cookie did a great job of reminding America to twist, lick and dunk in celebration of it's birthday, engaging consumers on every platform that they could dip into.

Release: http://www.businesswire.com/news/home/20120304005033/en/OREO-Turns-100-Years-Young


Website: http://www.kraftfoodscompany.com/Brands/Oreo/index.aspx

Lipton Partners with Lady Antebellum in new marketing campaign

1) This press release is essentially announcing Lipton Tea’s new marketing initiation, beginning with the partnership of popular country/pop group Lady Antebellum and Lipton tea products. Not only will this exciting new campaign use Lady Antebellum as the spokesperson for the new “Drink Positive” campaign, but it will also be an opportunity for Lipton to announce some of its newer products, developed after the proven success of last year’s 100% Lipton Natural Iced Tea. Combining a Grammy award winning group with a new campaign message and new products makes promotional activities even easier.

Link to press release: http://www.prnewswire.com/news-releases/lipton-taps-grammy-award-winning-trio-lady-antebellum-to-own-the-drink-positive-spirit-with-refreshing-new-campaign-141056063.html