Social Media Deconstruction of “Titanic 3D”

“Titanic 3D” is the 2012 re-release of the 1997 epic romantic film “Titanic”, converted to 3D format. The film is in theater from April 4^th, 2012, to commemorate the 100-year anniversary of the sinking of the Titanic.

Facebook

http://www.facebook.com/TitanicMovie

http://www.facebook.com/Titanic3DMov

Twitter

https://twitter.com/#!/TitanicMovie

YouTube

http://www.youtube.com/user/TitanicMovie

Google+

https://plus.google.com/110905054031176979396/posts

"I will if you will" Earth Hour Campaign

The Social Media Campaign I chose is Earth Hour. It is a first-time launching of a new platform called “I Will If You Will” on YouTube for Earth Hour 2012, which lets users challenge others to take an environmentally friendly action for the planet.

Earth Hour, now in its sixth year, encourages people to turn off their lights for 60 minutes one day a year. It’s celebrated annually on March 31 between 8:30 and 9:30 p.m. This year, the campaign is hoping its impact will last more than one hour.

 The “I Will If You Will” campaign is hosted by YouTube and was spearheaded by the Earth Hour founders, the World Wildlife Foundation and Leo Burnett. Supermodel Miranda Kerr is also on board.

There are 130 countries involved.

Facebook: https://www.facebook.com/earthhour

Website: http://earthhour.org/

Twitter: https://twitter.com/#!/earthhour

YouTube: http://www.youtube.com/watch?v=FovYv8vf5_E

Jusice for Trayvon Martin: Hoodies Up

"On the rainy evening of February 26th, 17-year-old Trayvon Martin was shot and killed by neighborhood watch captain, George Zimmerman inside his own gated Sanford, Florida community where he was living with his father, stepmother and little brother.

It's reported that Trayvon left his house with a hoodie on to grab some snacks (an iced-tea and Skittles) at a local corner store. After leaving the store to return home, he was followed by Zimmerman, a volunteer watch captain who thought that the 17-year-old looked suspicious and threatening. He called 911 to alert them of his suspicions and asked if he thought he should follow the boy, the police said no. "

Martin was followed by neighborhood watch man Zimmerman and shot and killed: this case of racial profiling and injustice has sparked one of the largest movements across the U.S. and on social media, majorly Facebook.
So many people have been fired up about this and have been posting pictures with their hoodies up and holding rallies everywhere.  GlobalGrind.com started to create this page for a community to grow around the calls for justice and to give people a platform to speak their minds.


Facebook: http://www.facebook.com/pages/Justice-For-Trayvon-Martin/278155035593734
Website: http://globalgrind.com/node/829068
Youtube: http://www.youtube.com/user/GlobalGrindTV
Twitter: https://twitter.com/#!/GlobalGrind
Trending on Tumblr: http://www.tumblr.com/tagged/justice-for-trayvon

Barbie, I want you back

Barbie and Ken, after 43 years together, decided to break up on Valentine’s Day in 2004. This year, Ken has a mission: win Barbie back. Ken is on Twitter, on Facebook, on his knees to get his girl back. On February 14^th 2011, Barbie and Ken announced their reunion. 

http://twitter.com/#!/OfficialKen (Since reuniting, the two now share Barbie’s Twitter and Facebook accounts, “hopefully forever,” tweeted Ken.)

http://www.barbie.com/activities/fashion/ken/

http://www.hulu.com/genuine-ken-the-search-for-the-great-american-boyfriend

Social Media Deconstruct OPI Nail Lacquer 3/4/12

Summary:

OPI’s social media campaign relies heavily on imagery and appealing to their target audience in ways that will encourage them to share that content. Selling a product that is all about aesthetic, OPI has to post eye-catching content, literally, in order to make an impression. Their campaign didn’t have one particular theme or slogan attached to it, but instead focused more on having a similar voice and aesthetic. Their social media campaign is heavily based on Facebook and Twitter, as indeed those are the only two sites that are linked to their main website.

Links:

website:http://opi.com/

facebook: http://www.facebook.com/OPIProducts

twitter: https://twitter.com/#!/opi_products

youtube: http://www.youtube.com/user/OpiProducts

Coachella Valley Music and Arts Annual Festival Social Media Deconstruct

The Coachella Valley Music and Arts Annual Festival is a 3-day event held every April in Indio, CA. The festival is setup on the Empire Polo Club fields and includes 7 stages and tents for performances. Bands and DJ’s perform starting at 11AM on Friday through Sunday night, with the last acts starting at 11PM. This year, due to growing popularity of the festival, the event will be held over two consecutive weekends, both featuring the same lineup of performers. In anticipation of the upcoming event, Coachella has cast a wide net of social media platforms to utilize for both educating festival-goers and engaging with them.

The official website provides a bevy of information from FAQ’s to shuttle routes and offsite lodging. Other official profiles include Facebook, with over 400,000 followers and over 23,000 people talking about it; Twitter, with 191,910 followers; Foursquare; Tumblr; an official YouTube channel; and a newly created Instagram account (2 days old) with 1,417 followers and counting. Furthermore, there is an official Coachella 2012 app this year, free and available for iPhones and Androids.

Website: http://www.coachella.com/

YouTube: http://www.youtube.com/coachella

Facebook: https://www.facebook.com/coachella

Twitter: https://twitter.com/#!/coachella

Foursquare: https://foursquare.com/coachella

Tumblr: http://coachella.tumblr.com/

Instagram Username: coachella

Social Deconstruct # 2 Jamba Juice

                 Jamba Juice is a worldwide franchise devoted to serving healthy smoothies and snacks and inspiring children, teenagers and adults to “live fruitfully.” With over 700 stores around the world, Jamba has an influential role in the foodie world. In order to connect with its customers and local communities, Jamba has partnered with tennis celebrity Venus Williams, nutritionist Tara Gidus, and groups such as the National PTA. Although Jamba is not campaigning for a new beverage or a specific product, the company is focused on interacting with its Facebook fans, Twitter followers and YouTube viewers.

Website: http://www.jambajuice.com/

Facebook: http://www.facebook.com/jambajuice

Twitter: https://twitter.com/#!/JambaJuice

YouTube: http://www.youtube.com/user/JambaJuiceTV/featured