Deconstruct #3 - Canon EOS 5D Digital SLR Camera used to shoot entire Navy SEALS film

The new Canon EOS 5D Mark II Digital SLR Camera is the first SLR camera to shoot an entire Hollywood film. The film, “Act of Valor,” which was released on February 24, 2012, follows a group of active-duty U.S. Navy SEAL operators through their combat, all in a fictionalized account. This film has various fierce combat, intense human drama and stealthy tension scenes. The crucial aspect that makes up the film are the “up-close-and-personal” scenes that were all easily shot because of the lightweight, high quality camera model.

Link: http://www.businesswire.com/news/home/20120224005760/en/Canon-EOS-5D-Mark-II-Digital-SLR

Press Release: Premiere of MONUMENTAL

Theaters across the nation will open its doors on Mar. 27, 2012 for the special, one-night screening for NCM Fathom and Kirk Cameron’s documentary called, MONUMENTAL: In Search of America's National Treasure Live. A concern for the USA’s decline in morality, spirituality, economics and even politics, motivated Kirk to go back to America's roots and discover the ideas, lifestyle, and people that made this country so prosperous.  Nearly 550 theaters will show the documentary live on Tuesday evening. Inspirational music and interviews by Christian artists, politicians and other media will follow the screening. 

Press Release: http://eon.businesswire.com/news/eon/20120209006367/en 

MONUMENTAL website: http://www.monumentalmovie.com/

Facebook: http://www.facebook.com/monumentalmovie

Twitter: https://twitter.com/#!/monumentalmovie 

YouTube: http://www.youtube.com/monumentalmovie 

Pandora Celebrates Leap Day with Limited Interruptions

On Leap Day, February 29, Pandora will offer listeners more music with limited interruption all day thanks to their partnership with Lexus. Lexus is “the first partner to give Pandora ad-supported listeners more music with fewer ad and audio ad breaks across multiple platforms to support the launch of the highly anticipated 2013 Lexus GS.”

Release: http://www.prnewswire.com/news-releases/pandora-celebrates-leap-day-with-limited-interruptions-140771063.html

Social Media Deconstruct: Chevy Game Time

For Superbowl, Chevy launched a social media campaign called Game Time: they created the first Superbowl smartphone app available for Android & iPhone where after downloading, you could participate in live polling, access twitter feeds and keep up with the trending topic #ChevyGameTime, see stat updates, answer live trivia about the game and the commercials for a chance to win one of 20 Chevrolet cars and other big cash sweepstakes for Papa John's Pizza, Sirius XM, Motorola, Bridgestone Tires and the NFL shop. Just for downloading the app, you were automatically entered into a contest to win a Chevy Camaro. You also get assigned a custom license plate on your phone, which if seen on any commercials during the game on a car, the car is yours. Since Chevy was the first to do an app of this sort, its novelty contributed majorly to its success. They engaged their audience in every social way possible and on every platform, addressing comments and concerns. Afterward, however, many consumers complained on the Facebook wall about not having received their winner e-mail or their winner message disappearing from their app. Being first is a good thing, but there's always glitches.


Twitter:
https://twitter.com/#!/chevrolet
https://twitter.com/#!/search?q=%23ChevyGameTime
Facebook:
http://www.facebook.com/chevrolet?ref=ts&sk=app_292974527410162
YouTube:
http://www.youtube.com/watch?v=oGp3fRrNDoY
Website:
http://www.chevrolet.com/gametime
App Market:
https://market.android.com/details?id=com.chevy.gametime
Prize info here: http://contests.about.com/od/carsweepstakes/p/120206-chevrolet-game-time-sweepstakes.htm

Toyota Reinvention Campaign

Automobile giant, Toyota Motor Corp., returned to the Super Bowl ad scene last Sunday with a pair of 30-second ad spots focused on the idea of “reinvention” and the reinvention of the 2012 Camry. The ad shows several humorous potential day-to-day situations, experiences, and/or items that could be “reinvented.” Some of these consist of but are not limited to: the reinvented couch made up of sexy women in bikinis, or men half naked, the reinvented baby that never requires a diaper change, the reinvented plant that defends against intruders by fighting crime, etc. Toyota’s “reinvented campaign” continues far beyond its Super Bowl ad. Through its social media (Facebook, Twitter, and Youtube) the auto corporation uses the concept of “reinvention” to persuade their audience that great things are always better when they are reinvented. 

Facebook: http://www.facebook.com/toyota?sk=wall&filter=2 

Twitter: https://twitter.com/#!/Toyota 
Youtube: http://www.youtube.com/watch?v=T8XmdQjJ7BM 

54th Grammy Award

Summary:

Just like the past few years, the 54^th Grammy Award campaign harnesses the power of digital and social to create a spectaculars music feast for the audience. Not only does it use the typical social media platforms like Facebook and Twitter, but also integrates some entertainment-oriented social tools into the campaign.


Links:


Website:http://www.grammy.com/
Facebook:http://www.facebook.com/TheGrammys
Twitter:https://twitter.com/#!/TheGRAMMYs
Instagram:http://web.stagram.com/n/thegrammys/
Tumblr:http://thegrammys.tumblr.com/
Foursquare:https://foursquare.com/thegrammys
Pandora:http://www.pandora.com/?_sl=1#!/stations/play/742461719893502177
GetGlue:http://getglue.com/stickers/groups?group=The+GRAMMY+Awards
YouTube:http://www.youtube.com/user/TheGRAMMYs
Google+:https://plus.google.com/106978784669025988641/posts

“Costa Rica’s Million Dollar Gift of Happiness”

In October 2011, ICT launched a social media campaign targeting the US and Canadian publics. During four months, ICT raffled and awarded about 300 trips to Costa Rica through Twitter and Facebook. According to ICT’s Press Release the campaign was “a creative way of using tourists’ experiences to multiply recommendations for visiting the destination.” (Visit Costa Rica).

ICT used it’s Twitter account to award trips to people whom it considered “deserved it”.  ICT’s Facebook page featured the Million Dollar Gift campaign and it’s profile picture encouraged users to participate by clicking on the contest’s app.  

Links:

Web Site: http://www.visitcostarica.com/ict/paginas/home.asp?ididioma=2#

Facebook: https://www.facebook.com/visitcostarica

Twitter: @visit_CostaRica

Youtube Channel: http://www.youtube.com/VisitCostaRicaVideos