The Social Media Campaign I chose is Earth Hour. It is a first-time launching of a new platform called “I Will If You Will” on YouTube for Earth Hour 2012, which lets users challenge others to take an environmentally friendly action for the planet.
Earth Hour, now in its sixth year, encourages people to turn off their lights for 60 minutes one day a year. It’s celebrated annually on March 31 between 8:30 and 9:30 p.m. This year, the campaign is hoping its impact will last more than one hour.
The “I Will If You Will” campaign is hosted by YouTube and was spearheaded by the Earth Hour founders, the World Wildlife Foundation and Leo Burnett. Supermodel Miranda Kerr is also on board.
There are 130 countries involved.
Facebook: https://www.facebook.com/earthhour
Website: http://earthhour.org/
Twitter: https://twitter.com/#!/earthhour
YouTube: http://www.youtube.com/watch?v=FovYv8vf5_E